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Dreamforce 2026: Your Complete Guide to Salesforce’s Biggest Event

Last modified: July 27, 2026
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Dreamforce is back in 2026, and it promises to be bigger, bolder, and more transformative than ever. For professionals in tech, sales, marketing, consulting, and beyond, Dreamforce 2026 is more than just a conference—it’s a three-day experience where innovation, AI, and customer success converge. Whether you’re asking where is Dreamforce 2026? or when is Dreamforce 2026?, this guide has everything you need to prepare.

What is Dreamforce 2026?

Dreamforce is Salesforce’s annual global conference, uniting trailblazers from around the world to learn, connect, and innovate. Known as the “most valuable event in business,” it combines thought leadership, product announcements, hands-on training, networking, and unforgettable entertainment.

This year’s event focuses onis "Becoming an Agentic Enterprise," centering on the practical execution, scale, and deployment of autonomous AI agents through Agentforce. Expect a mix of inspiring keynotes, industry breakouts, live demos, and opportunities to build lifelong professional relationships.

When is Dreamforce 2026?

Mark your calendars: Dreamforce 2026 takes place Sept 15-17, 2026, in San Francisco, California, and on Salesforce+, the company’s streaming platform.

Why Attend Salesforce Dreamforce 2026?

Dreamforce isn’t just a conference—it’s a turning point for professionals and businesses. Here’s why you should attend:

  • Learn from Global Leaders: Hear from top speakers like Marc Benioff: Salesforce CEO and co-founder, hosting the Official Dreamforce Opening Keynote with special guests. Tony Robbins: Life and business strategist and bestselling author, Sterling K. Brown: Emmy Award-winning actor and producer, Renée Richardson Gosline: Senior lecturer and head of the Human-First AI Lab at MIT. and more.

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  • Stay Ahead with AI: Gain hands-on knowledge of Salesforce’s latest AI-powered innovations, including Agentforce and Data Cloud.
  • Unparalleled Networking: Meet thousands of professionals, partners, and trailblazers from every industry.
  • Entertainment with Purpose: Dreamfest 2026 features global acts like Metallica and Benson Boone, with proceeds supporting UCSF Benioff Children’s Hospitals.
  • Professional Growth: Earn certifications, join workshops, and bring back practical strategies to your business.

Your Guide to Surviving and Thriving at Dreamforce 2026

a) Plan Your Experience

  • Clear your calendar for September 15–17.
  • Build your agenda using the Salesforce Events App.
  • Don’t overbook—leave space for surprise sessions and networking opportunities.

b) How to Arrive

  • Location: Dreamforce 2026 takes place in downtown San Francisco, with sessions across the Moscone Center and nearby venues.
  • Travel: Fly into San Francisco International Airport (SFO) or Oakland International Airport (OAK). Public transit options include BART, Muni, and ridesharing. Book accommodations early, as hotels sell out quickly.

c) What to Bring

  • Comfortable shoes (you’ll walk a lot).
  • Layers for San Francisco’s unpredictable weather.
  • A reusable water bottle and headphones.
  • And most importantly: A digital business card. Networking is a cornerstone of Dreamforce, and using a digital business card like KADO makes it seamless to share your details via QR code or link—no stacks of paper required.

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Dreamforce 2026 Themes

Themed around building the Agentic Enterprise, Dreamforce 2026 covers challenges and opportunities shaping the future of business:

Dreamforce 2026 ThemesInfo

AI Strategy

Learn how to cut through AI hype and deploy agents that deliver ROI from day one.

Trusted Data

Discover how to unify, clean, and scale data with Salesforce Data Cloud.

Ethical AI

Explore frameworks for building responsible, transparent, and compliant AI.

Human Empowerment

Embrace AI as a tool to upskill employees, drive adoption, and foster innovation.

Industry Solutions

Get industry-specific insights across healthcare, finance, retail, mobility, and more.

Customer Success

See real-world case studies of businesses using Salesforce to achieve growth and loyalty.

Sustainability & Impact

Learn how AI-powered business practices can drive positive impact for the planet.

Final Thoughts

If you’ve ever asked yourself, where is Dreamforce 2026? or when is Dreamforce 2026?, now you know: September 15–17 in San Francisco. Three days packed with AI breakthroughs, visionary keynotes, and transformative networking await.

Don’t forget to pack smart, plan ahead, and bring your digital business card to maximize every connection. If you need one that’s customizable, eco-friendly, and free, KADO is your best choice—download it now to make networking effortless at Dreamforce 2026.

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Frequently Asked Questions

Where is Dreamforce 2026 being held?

Dreamforce 2026 will take place in San Francisco, California, with events centered around the Moscone Center. Sessions will also be streamed on Salesforce+ for a global audience.

When is Dreamforce 2026?

Dreamforce 2026 runs from September 15–17, 2026, with pre-event Trailblazer Bootcamps from September 12–14.

Who are the keynote speakers at Dreamforce 2026?

This year's confirmed lineup includes Salesforce CEO Marc Benioff as opening keynote speaker, with additional industry and cultural leaders to be announced as the agenda rolls out over the summer.

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