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7 Sure-Fire Ways To Build Great Relationships For Your Real Estate Business

April 26, 2021

Are you a realtor? Learn how to build solid relationships with your real estate clients in 7 quick and easy steps to grow your pipeline and sell more homes! As a realtor, you already know that customer relationships are pivotal for making a sale or reaching career goals. Real estate agents must master the art of establishing relationships to achieve their business goals. It requires a lot of hard work, but the results are well with it. 

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How Can You Use Technology To Get More Leads In Less TIme?

Customer satisfaction is at the core of every industry. No matter how much technology we have at our fingertips to streamline and automate our business processes, the focus must be on ensuring that our clients are satisfied with our products and services. 

As a realtor, you already know that customer relationships are pivotal for making a sale or reaching career goals. Real estate agents must master the art of establishing relationships to achieve their business goals. It requires a lot of hard work, but the results are well with it. 

Building meaningful relationships with your real estate clients is critical to a successful sales process. The benefits of client connections don’t end there. You need to build trust with your client to increase the possibility of word-of-mouth referrals, which account for a considerable percentage of your real estate business. 

7 Great Ways To Build Relationships For Your Real Estate Business

While many real estate companies incorporate customer relationship management software into their day-to-day operations, real estate professionals still spend most of their time enhancing personal relationships and lead generation. 

But how can you build strong relationships while scheduling enough time for your marketing campaigns and chasing new leads? Take a look at seven sure-fire ways to make meaningful connections with your real estate clients to enhance your business. 

1. Make Lasting First Impressions

We all know that first impressions are the best opportunities to impact and start the client relationship off on the right foot. 

Take the time to learn about who your clients are. Ask them about where they are from, what matters to them, and what they are looking for—putting the relationship before the business transaction shows that you care about them as human beings. 

Use this information intentionally throughout your business relationship. Make your client look good in the eyes of others to establish trust. Purchase a welcome gift or thank you gift that shows you know them well—showing that you care is a great way to move potential homebuyers towards the end of the sales funnel. 

2. Put Communication And Service First 

Real estate professionals know that there is no such thing as being too helpful or communicating too much. The most successful real estate agents communicate frequently and are ready to help at a moment’s notice. 

Regular communication is the best practice. Your clients depend on you to keep them informed about open houses and sales opportunities in real-time. Encouraging regular feedback and progress reports helps build trust with your clients, so be sure to keep your word. 

The success of your business is based on the success of the people around you, so be sure to help make others successful. Offer to help clients, team members, even vendors because if they are successful, you will be too in building a healthy and thriving real estate business.

3. Make Connections Daily And Always Follow Up

Realtors know that building relationships takes time and effort. When you make your daily workflow to-do list, be sure to factor in at least an hour a day for lead nurturing. There are many ways to make contact and follow up on lead sources: 

  • Old-fashioned Mailings: Send postcards and letters through snail mail for a personal touch.  
  • Phone Calls: Online communication may be widespread, but many clients enjoy catching up over a phone call.  
  • Social Media: Be present on multiple social media platforms. Interact with potential homebuyers through comments, private messaging, and “@” mentions. 
  • Real Estate Websites: Scan for forums of Realtor.com, Zillow, and other real estate websites to answer questions, network, and generate leads. 

Always follow up on sales leads through phone calls, emails, or social media. This shows your potential customers that you are thinking of them and considering their needs. 

4. Launch Personalized Email Drip Campaigns

As you are hustling to make personal connections with potential clients, chances are you will meet someone who isn’t in the market at the time but may need you in the future. This is a sales lead you want to keep an eye on. 

Using a lead capture, add the contact information into a drip email campaign. This intermittent form of email marketing allows you to remain in touch with this potential client and build a relationship of trust. 

Utilize email templates and use automation to send personalized messages with real estate leads, past clients’ testimonials, and current market pricing directly to the inboxes of previous and potential clients. A management tool will help you schedule and personalize the emails with the receiver’s name. 

By maintaining a personalized email drip campaign, this contact may reach out to you when they are in the market to buy or sell with minimal effort on your part. 

5. Make Referrals A Priority

Referrals are pivotal to success in the real estate industry. You need existing customers, colleagues, and others to spread the word and generate leads to new customers in your spheres of influence. 

Reach out personally and directly to people who have been happy with your services. Don’t ask for a referral right away. Chat with them a bit or take them to lunch to show how much you value your relationship. Be direct and authentic when asking for referrals. 

Another way to gain referrals is through chance encounters. Consider making logo-branded items like pens, calendars, and magnets handed out at career fairs and industry events. 

6. Be Respectful And Caring

As a real estate professional, you know that your job goes above and beyond selling a home or negotiating commercial real estate contracts.

Showing that you care for and respect your clients speaks volumes about your services and commitment to the profession. Personal connections are all about being authentic and treating others as you would want to be treated. 

Part of being respectful is admitting when you dropped the ball or made a mistake. Always be honest and authentic with your clients. It will keep the personal connection alive and show that the real estate industry is about more than just a business transaction. 

7. Combine Client Relationships With Real Estate CRM Software

Now that you know how to build great relationships that will benefit your real estate business, you need an all-in-one solution to manage any contact information you gather. 

Real estate professionals need a quality CRM platform to take the hassle out of managing customer data. Customer Relationship Management, or CRM system, help small businesses step up their game regarding information management. 

Using a CRM  platform creates a smoother sales process, assists in contact management, and cultivates more personalized buyer interactions by: 

  • Boosting Lead Generation Efforts 
  • Making Document Generation Simple 
  • Creating Standardized Approval Workflows 
  • Crafting Integrating Marketing Solutions 
  • Allowing For Effortless Customer Profiling
  • Assisting In Checklist And Transaction Management

There are many CRM tools available but look for an all-in-one solution that allows you to access information from a mobile app and quickly identify which leads to move through the sales pipeline. 

Choose The Best Real Estate CRM For Lead Management 

The real estate business is relationship-driven. Building relationships is what makes your small business thrive and attracts new clients to keep your business booming, 

Realtors know that building and maintaining relationships takes time. If you put yourself out there, the deals will come to you. 

To be successful, you must seek out business when it comes to real estate, but that process is so much easier with a strong network, solid relationships, and support from a CRM platform. 

FAQs

How can you build rapport with clients in real estate? 

Try to notice something positive about every person you interact with and give them your undivided attention. Be helpful, respectful, and caring to build trust. 

How do I generate leads for my real estate business? 

Generate leads by networking, strategically advertising, and building a website with an attractive landing page. 

How do realtors get organized? 

Realtors stay organized by using a good quality CRM platform. 

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